Same But Different
by Charlie Neugebauer • July 20th, 2012
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So we ask ourselves should the creative be aligned with the general market or should it be unique and culturally relevant? Of course, it should be both. All brand communication at its core needs a consistent voice whatever the audience, otherwise the brand becomes diluted and schizophrenic.…
Television Fragmentation Continues, Hispanics Are To Blame
by Stephanie Da Costa • May 15th, 2012
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If you want proof that the growing Hispanic population and its impact will change the way people experience popular culture in a colossal and immediate way – look no further than the big changes happening at the nation’s biggest media players.…
Working and Winning Together
by Daniel Gergely • April 19th, 2012
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5:30 p.m. on a Tuesday. Most people are counting down the minutes to go home. For new-biz execs like me, it’s more like the middle of the day. I sit in the new-biz war room at Grey advertising during one of the biggest pitches of the year.…
