What religion teaches us about Hispanic marketing
by Maria Gracia Inglessis • December 15th, 2011
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We all have heard-and probably at some point also said-that Hispanics are brand loyal. One common mythical struggle in our industry is to make Hispanics try brands other than those they grew up with. Marketers who introduce a new product are considered lucky because they don’t have the loyalty dragon to slay and are able to make that very first impression in the minds of Hispanic consumers. But are Hispanics really that loyal?
