‘Tantas Curvas,’ But Where’s The Weight Loss Industry?
by Holly McGavock • January 19th, 2012
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According to the American Obesity Association, overweight and obesity disproportionately affect Hispanics and African Americans. Recent data from the Centers for Disease Control show that 72% of Hispanics, 84% of African Americans and 68% of non-Hispanic Whites are overweight or obese.…
It may be beauty, but you still need the brains
by Nathalie Jaspar • December 15th, 2011
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More than in any other category, the power of the idea is intrinsically linked to quality of execution. Cutting corners is a big no-no. The less-expensive model with a lazy eye is not going to make it. For our market, that means we can rarely afford producing original work, and end up doing adaptations. That is a very common problem in the Hispanic market, and a big turn-off for creatives, even if you have a celeb smiling at you.
