More than in any other category, the power of the idea is intrinsically linked to quality of execution. Cutting corners is a big no-no. The less-expensive model with a lazy eye is not going to make it. For our market, that means we can rarely afford producing original work, and end up doing adaptations. That is a very common problem in the Hispanic market, and a big turn-off for creatives, even if you have a celeb smiling at you.