Wing takes home a Gold Effie for Lifebeat.
And yet another win this year for Wing. This time, getting a Gold Effie in the Healthcare Services category for Lifebeat. It is worth mentioning that this was, in fact, the only award given to any Hispanic Market agency during the 2015 ceremony.
Our agency developed a fun yet very serious activation in order to encourage young people to be more active about knowing their HIV status. Thus, KYSS (Know Your Status Stage) was born. A free concert with a little twist: in order to get a ticket, concertgoers should take a quick and simple HIV blood test.
All 500 tickets sold out in record time. And a bunch of youngsters got to start seeing the HIV public health issue with different eyes. Or in this case, well, ears.
With this top Effie award Wing proves that even the Healthcare Category can be a playground for great ideas.
Check the official EFFIE press release and the full credits here ….