Rethinking our Market
Andrew Speyer Named Planner of the Week
by AdLatina • May 4th, 2012
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AdLatina named Andrew Speyer planner of the week. In his interview with AdLatina he talks about his transition from Director of Planning to Managing Director of Wing as well as what makes good insight.…
The City as Metaphor – Marketing To The American Multi-Culture
by Alain Groenendaal • February 21st, 2011
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For as long as there have been cities, they have been maligned as soulless vortexes that pollute and overwhelm, irresistibly dragging innocents towards them, sucking up their aspirations and hopes when they get there. The cities of the Old Testament — Babylon, Gomorrah — were places you desperately wanted to avoid rather than go visit.…
Latinos Finding Greater Authenticity in Digital Content
by Andrew Speyer • February 16th, 2012
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This country’s big media content producers, whether they produce in Spanish or in English, are in danger. The danger they face is two pronged. On the one hand, the film and television industries seem satisfied to keep producing content that appears to ignore or somehow overlook the real face of America today. Of course, they cannot really be blamed because they have been getting away with it for so long. The studios or networks might point to a current sitcom or two and say: we are multicultural, we are diverse. Why would people object? It’s just entertainment, what should we expect? We could take issue with that assessment but, in reality, it’s probably a moot point.
