Rethinking our Market
What’s in a Name?
by Renata Florio • April 3rd, 2012
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“Cappuccino with skim milk for Nancy…
…Nancy, cappuccino…
…Nancy?”
After the third time I realized this call is for me. Since moving to the U.S. last year, I’ve been giving American names to baristas – not because I am a secret agent, but because it makes my life easier.…
Abuelas, The New General Market for Social Media
by David Cortes • March 16th, 2012
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My digital existence will have to undergo a serious change. Last Sunday, my Abuela casually commented on pictures she saw of my nephews on “El Facebook.” I was barely able to contain my surprise. Many of my non-Hispanic friends had told me about this very thing and how it affected their social media experience.…
Diga Treinta y Tres
by Renata Florio • March 2nd, 2012
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There I am looking at the woman who is sitting right outside the doctor’s office, rocking her baby’s stroller to help her daughter fall asleep while we all pretend not to hear the noise coming from the street.
The waiting room has no doors, it’s wide open to the outside, giving easy access to the pharmacy right in front.…
