Rethinking our Market

Analyzing Latino Perspectives On Hard Work and The American Dream

by Andrew Speyer • June 18th, 2012
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Latinos think that hard work can get you what you want. According to a new release from the Pew Hispanic Center, three-quarters of U.S. Hispanics (75%) say that most people can get ahead if they are willing to work hard. To anyone with even a casual understanding of the Latino experience and population in this country, this should not come as a great surprise.…

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La cuenta, please.

by Renata Florio • May 30th, 2012
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Because of my diet, I’m just having tomato soup. It’s not bad, but far from what the people around me are having: huge pastrami and corned beef sandwiches followed by gigantic french fries and pickles.

The long counter, the leather stools, and the narrow hall leading to a series of wooden tables side by side in the back make me feel like I am living the New York experience of the early 30s.…

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Making the Connection

by Mari Provi Florez • May 17th, 2012
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During a recent trip to Los Angeles, two colleagues and I dined at a Spanish restaurant awarded by Los Angeles Times as one of the top “Most Memorable Dining Experiences.” After a rough start with our designated waiter, Raul, a Latino waiter who had been watching us, came to our rescue.…

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