Rethinking our Market
Dawn of the Digital Transition
by Hispanic Market Weekly • March 27th, 2013
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Dawn Of The Digital Transition
A Special Report on Hispanic Music and Radio
March 23, 2013
Ever since the internet became mainstream, every media type has been in flux. Newspapers and magazines have struggled to stay alive in the digital era, and television has attempted to balance the likes of video-on-demand and online options such as Netflix and Hulu.…
El N.B.A.: Insulting Latino Names or Smart Marketing?
by Stuart Miller • March 18th, 2013
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Every March the N.B.A. reaches out to the country’s fastest growing minority with Noche Latina, a campaign to celebrate Hispanic heritage. And every March some bloggers criticize the league for its most visual and commercial aspect: the jerseys worn by certain teams.…
Aiming for Hispanic Hearts and English Dollars
by Jon Lafayette • March 18th, 2013
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Univision’s new sales chief prepares for multiplatform upfront—and a challenge to the bigger
broadcast networks
Even as it battles to maintain the love of the Hispanic community the
company dominates, Univision Communications is taking aim at a much
bigger target: the English-language broadcast networks.…
