Rethinking our Market

Wing takes home a Gold Effie for Lifebeat.

by • June 26th, 2015
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And yet another win this year for Wing. This time, getting a Gold Effie in the Healthcare Services category for Lifebeat. It is worth mentioning that this was, in fact, the only award given to any Hispanic Market agency during the 2015 ceremony.…

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Watch the World Cup With the Pros: U.S. Hispanic Agencies

by Laurel Wentz (Editor, AdAge) • July 1st, 2014
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Paint Your Face, Don a Jersey, Dance, Cancel Meetings, Turn On Univision

As a record-breaking number of Americans are glued to World Cup games, imagine what’s happening at U.S. Hispanic agencies, staffed by people who are already lifelong futbol fans and hail from multiple countries that are World Cup contenders.…

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Alfaro named Managing Director of Wing

by • May 27th, 2014
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Michael Houston, CEO of Grey North America, announced that Sandra Alfaro has joined Wing, Grey’s leading full-service agency focused on Hispanic consumers, as Managing Director.

Alfaro joins from Lopez Negrete Communications in Houston where she served as Managing Director, Brand Leadership since early 2012.  In this capacity, she oversaw a wide array of blue-chip clients including Walmart, which was named Multicultural Marketer of the Year by the Association of Hispanic Advertising Agencies.…

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