Making News

Divorce Lawyer Ads on YouTube Don’t Get Much More Clever Than This. The videos aren’t broken, but the marriages are

by Tim Nudd (Editor, Adweek) • January 21st, 2014
Download PDF | Read the Original Article

Even lawyers not named Scott Hoy tend to have trouble coming up with good advertising. Here’s an exception—a clever new campaign from Rockville, Md., law firm Esteban Gergelyfrom Grey’s Hispanic agency, Wing. The three spots advertise the firm’s divorce services through a pretty awesome use of YouTube.…

Array

>> more

Debt Free, Smartphone Savvy, Big Spenders: Hispanic Millennials Are Retail’s Holy Grail

by Clare O' Connor (Responses by Andrew Speyer) • December 21st, 2013
Download PDF | Read the Original Article

With 12 days left until Christmas, retailers are pulling out all the stops to attract last-minute shoppers to their brick-and-mortar stores and online iterations alike.

Recent data indicates there’s one group they should be paying special attention to, particularly given their propensity to spend big around the holidays: Hispanic Millennials.…

Array

>> more

Wing’s Speyer: “100% of our clients include social networks in their media mix”

by Carolina Re (Responses by Andrew Speyer) • December 3rd, 2013
Download PDF | Read the Original Article

Social Networks have become a major force in the marketing space. Not  just as earned media but  also in terms of paid media, Andrew Speyer, VP Managing Director at Wing tells Portada. Interestingly, Speyer notes that expectations for social networking programs may be too high, as agencies and clients are still finding their way in the social media space.…

Array

>> more