Making News

Watch the World Cup With the Pros: U.S. Hispanic Agencies

by Laurel Wentz (Editor, AdAge) • July 1st, 2014
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Paint Your Face, Don a Jersey, Dance, Cancel Meetings, Turn On Univision

As a record-breaking number of Americans are glued to World Cup games, imagine what’s happening at U.S. Hispanic agencies, staffed by people who are already lifelong futbol fans and hail from multiple countries that are World Cup contenders.…

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Alfaro named Managing Director of Wing

by HispanicAd.com • May 27th, 2014
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Michael Houston, CEO of Grey North America, announced that Sandra Alfaro has joined Wing, Grey’s leading full-service agency focused on Hispanic consumers, as Managing Director.

Alfaro joins from Lopez Negrete Communications in Houston where she served as Managing Director, Brand Leadership since early 2012.  In this capacity, she oversaw a wide array of blue-chip clients including Walmart, which was named Multicultural Marketer of the Year by the Association of Hispanic Advertising Agencies.…

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2014 Marks a Historic Year of Award Wins for Agency

by Marielena Santana • May 6th, 2014
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NEW YORK – APRIL 30, 2014 – Wing, a leading full-service marketing communications agency focused on Hispanic consumers, took home honors at the 2014 Festival Iberoamericano De La Publicidad (FIAP), earning two awards. Wing also won four honors at the 2014 U.S.…

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